The growth playbook, in your inbox.
Most impact · Hands-on partner
Fractional
Fractional
CMO
I run the growth engine with you — diagnose, sequence, build, and prove. One dashboard, the metrics that tie to revenue, and a rhythm where we look at the truth together.
Scoped to the gap, not a template.
The model
01 / Why it works
A senior operator in the work — not advice from the sidelines.
Most fractional help is a strategy deck and a monthly call. You’re left to execute it, and the metrics on the slide rarely connect to revenue. The engagement drifts from the actual work.
This is the opposite. I embed in your growth, run the engine alongside your team, and we work from one dashboard built on the metrics that move revenue. We meet on a standing rhythm and look at the same truth together — then act on it.
Advice from the sidelines
A deck and a monthly call
- A strategy you’re left to execute alone
- Vanity metrics that don’t tie to revenue
- A check-in disconnected from the work
- A generic playbook applied to every client
A hands-on partner
In the work, with your team
- I run the growth engine alongside your team
- One dashboard with the metrics that move revenue
- A standing rhythm where we face the truth together
- Scoped to your actual gap, not a template
How I operate
02 / The loop
Diagnose, sequence, build, prove
One operating loop I run with your team — then repeat as the truth changes, so growth keeps compounding.
01
Diagnose
Find where growth is actually constrained — not where it’s easy to look.
Includes
Data & funnel truthConstraint mapping
02
Sequence
Order the work by ROI and leverage, so effort lands where it pays.
Includes
Prioritized roadmapFocus over breadth
03
Build
Run execution hands-on with your team and partners — not from a distance.
Includes
Hands-on deliveryTeam & vendor direction
04
Prove
Tie every move to revenue, in one view we both watch.
Includes
One dashboardRevenue attribution
What $15,000 / month buys
03 / Scope
A senior operator, in the work
Not advice from the sidelines. I run growth with your team every week — scoped to your gap, not a template.
01
Embedded CMO leadership
Senior operator time every week, inside your growth — setting direction, not just reviewing it.
02
One growth dashboard
The metrics that tie to revenue, in a single view that you and I both watch.
03
Sequenced growth roadmap
Re-prioritized as the truth changes — a living plan, not a slide set once and forgotten.
04
Hands-on execution
I run the work with your team and partners, in the build — not just advising from outside.
05
Team & vendor direction
Briefs, standards, and oversight for whoever delivers, so the work meets a senior bar.
06
A standing rhythm
Regular working sessions where we look at the same dashboard and decide from the truth.
How we work together
04 / The rhythm
A rhythm of facing the truth
A deck gets ignored. A standing rhythm in the work doesn’t — here’s the cadence we run on.
EVERY WEEK
In the work
Run execution with your team, unblock what’s stuck, and keep growth moving.
EVERY MONTH
Face the truth
We read the same dashboard, see what moved revenue, and decide the next moves together.
EVERY QUARTER
Re-sequence
Re-prioritize the roadmap against what’s actually working, so the engine keeps compounding.
Is it for you?
05 / Fit / not yet
Best when you’re ready to act on the truth.
This is the most hands-on way to work together, so it works best when there’s a real gap to own and a team ready to move on what we find.
Good fit
- US mid-market company with real revenue to grow
- You want an operator in the work, not another consultant
- Leadership ready to act on the truth, even when it’s hard
- A real gap a senior CMO can own and close
Not yet
- Pre-revenue or still finding product-market fit
- Looking for cheap execution hands, not leadership
- You want a deck and a guarantee, not a partnership
- No internal capacity to execute alongside
Common questions
06 / FAQ
What is a fractional CMO?+
A fractional CMO is a senior marketing leader who runs your growth on a part-time, ongoing basis — without the cost of a full-time executive. At Agency34, that means I diagnose, sequence, build, and prove growth alongside your team, working from one dashboard tied to revenue, for $15,000 per month.
What’s included for $15,000 / month?+
Each month includes embedded CMO leadership, one growth dashboard with the metrics that tie to revenue, a continually re-sequenced roadmap, hands-on execution with your team, direction for vendors and partners, and a standing rhythm of working sessions where we look at the truth together. It’s scoped to your gap, not a fixed template.
How is this different from a consultant or an agency?+
A consultant hands you a strategy and leaves; an agency executes tactics in a silo. A fractional CMO does both — I own growth leadership, run the engine in the work with your team, and stay accountable to revenue. You get senior operating judgment, not a deck or a disconnected channel service.
Is there a minimum commitment, and what does “scoped to the gap” mean?+
The engagement is monthly and scoped to your specific gap rather than a one-size template, so the work focuses where it moves revenue. There’s no long lock-in — we continue month to month as long as it’s creating value, and we agree the scope together up front.
How hands-on are you, and how much time do I get?+
This is the most hands-on way to work with Agency34 — I’m in the work weekly, not just on a monthly call. You get a senior operator running the growth engine with your team: setting direction, building, and proving results, with a standing rhythm of sessions where we review the same dashboard together.
Most impact
Run the growth engine together.
A fractional CMO who diagnoses, sequences, builds, and proves — in the work with your team, against one dashboard that ties to revenue.
Monthly · Scoped to the gap · Senior operator in the work
Fractional CMO
$15,000.00
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Fractional CMO
$15,000.00
This Fractional CMO service provides mid-market companies with a dedicated, hands-on senior growth operator for $15,000 per month. Unlike traditional consultants who deliver generic strategy decks and offer advice from the sidelines, this model embeds a senior leader directly within your team to execute the work. The approach is entirely "scoped to the gap," bypassing templated playbooks in favor of a customized, four-step operational loop: diagnosing true growth constraints, sequencing tasks for maximum ROI, building alongside your internal staff, and proving success through a single, shared dashboard tied exclusively to revenue.
To ensure compounding growth, the partnership operates on a strict rhythm of weekly hands-on execution, monthly performance reviews, and quarterly roadmap re-sequencing. This continuous feedback loop ensures that strategies adapt to real-world data rather than static plans. The engagement is explicitly designed for established US mid-market companies that have real revenue, internal execution capacity, and a leadership team ready to act on hard truths. It is not suited for pre-revenue startups, companies looking for cheap labor, or those wanting a hands-off, guaranteed fix.